RUTH SEWELL
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German-Language Advert about Unmentionable "Women's Troubles"

13/5/2022

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Has so much fun directing this German TVC for Reblis Films with the brilliant Lisa Turnbull producing. When she approached me about the project, she told me it was for a female focussed pharma brand. When pressed, she revealed it was a feminine hygiene product. I did quite want to know what the actual product was and Lisa finally admitted it was for BV gel. Well. What a time to be a female director. How could I say no?

​The script was written and developed by Turrell Rossi and we got some great cast and crew on board including Nathalie Pitters (DoP), Sarah Mursal (Production Design) and Micki Colker Pearlman (1st AD). My first directing gig as a mother with a three month old baby was not without its challenges, but Lisa and Rosie from Reblis were incredible and even let her have a sneak peek of the locations on the recce. 
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