Honda have recently put out a couple of brilliant ads that really changed the way I thought about the dissemination of ideas online. Sure, they're gimmicky, but each offers the audience a chance to experience the videos in a new way, and it's kind of exciting. 

This first ad rips off some speed reading software, which got a lot of publicity last year. You can start with the normal ad, which is fast, and challenge yourself to move onto the faster and faster versions of the film. It's smart.

This one though, is the really ambitious idea. You can watch the trailer below, but I would highly recommend visiting The Other Side website to get the full experience. Just press R to see the other side of the story.

A short documentary I made about the Photography Professional Practice and Portfolio Course final exhibition at Central Saint Martins. Special thanks to the interviewees.